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Resources

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The Importance of Enabling a B2B Sales Team at the Point of Execution

In the competitive world of B2B sales, the traditional methods of sales enablement are proving to be increasingly inadequate. Legacy enablement programs have historically focused on classroom-based training sessions, video tutorials, and comprehension tests. While these methods aim to equip

Gap Selling

Gap Selling: Everything You Need To Know

Selling has always been a complex endeavor, requiring an in-depth understanding of the product and the market. Over the years, various sales methodologies have emerged, each with its unique approach.  However, few have offered as robust a perspective on the

Sales Enablement Challenges

Top 9 Sales Enablement Challenges That Sales Professionals Face

In modern sales, we cannot deny the impact of sales enablement. Businesses that deploy sales enablement solutions experience improved sales performance and productivity. However, organizations encounter specific challenges when leveraging sales enablement, as with any strategy. In this post, we

Sales Effectiveness

Sales Effectiveness- How To Measure Sales Effectiveness

Contrary to general belief, sales efficiency, and effectiveness are not identical. On one hand, efficiency focuses on the rate of task completion. Whereas, effectiveness determines whether the completed tasks can help you achieve strategic objectives. It’s crucial to understand the

How To Build Trust In Sales

Building trust in selling can seem daunting. However, it can be an enjoyable journey of relationship-building and as this journey will be characterized by mutual respect and value-addition. … Read More

Benefits of Sales Enablement

12 Key Benefits of Sales Enablement

Improving sales performance is a crucial goal for most organizations. To help your organization achieve sales success, we’re here to share 12 essential benefits that sales enablement platforms can provide. … Read More

Sales Tactics

17 Sales Tactics That Work For Any Industry

Featurewave has compiled a list of ’17 effective sales tactics that work for any industry. We have gathered these proven sales tactics from the best in the business and actual sales resources. … Read More