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Maximize Your Sales Enablement Output

Seven Secrets to Strengthening Your Sales Enablement Toolbox

Struggling to get the results you want from your current sales enablement strategies? Here are our seven best hacks to enhance your sales enablement approach.

The biggest sales experts know that sales enablement is an essential process for any business that wants to optimize its sales team’s productivity and efficiency. And whether you’re a small business or a large corporation, having the right tools in place is critical to achieving your sales goals. 

However, even if you have a sales enablement strategy in place, you may find that your sales team is not achieving the results you desire.

If this is the case, it’s time to take a step back and re-evaluate your current sales enablement tools. Here are the tips we’ve gathered on how to improve your current sales enablement tools to ensure your sales team is operating at peak performance.

1. Evaluate Your Sales Process 

The first step in improving your current sales enablement tools is to evaluate your current sales process. 

Take a look at how you generate leads, how you qualify them, how you move them through the sales funnel, and how you close deals. 

Once you have a clear understanding of your sales process, you can identify areas where you need to improve your sales enablement tools to maximize effectiveness.

2. Determine What Your Sales Team Needs 

The next step is to determine what your sales team needs to be successful through communication and engagement. 

Speak openly with your sales reps to find out what they need to convert leads into sales! You might find that common requests include training materials, case studies, customer testimonials, and product information.

Identifying these needs will help you develop a plan for implementing the right sales enablement tools in order to grow revenue. 

Check out this two-minute video short with Ben Allen, CMO of Go1 on how expectations of sales training have changed.

3. Choose the Right Tools 

Once you know what your sales team needs, you will need to choose the right tools. 

However, tools are only useful when they are utilized.

Did you know that 70% of companies underutilized their tech stack in 2023? 

A single tool can maximize your entire tech stack when done right. Take a look at the Featurewave sales efficiency solution for more information about this.

4. Implement a Content Management System 

Having a content management system (CMS) in place can make it easier for your sales team to access and share sales materials. 

A CMS allows you to organize your sales collateral and makes it easy for your reps to locate the materials they need. 

Have things organized in lots of different places? Featurewave is a robust sales efficiency platform that can help you consolidate your tech stack and reduce the toggle tax on your salespeople.

5. Provide On-Demand Sales Training 

In addition to providing traditional training sessions, it’s helpful to have on-demand resources available to help your sales team improve their skills and knowledge. 

This could include access to recorded training sessions, online courses, or webinars. 

Tip: record all your sales trainings so they can be used over and over again!

6. Measure Your Results 

To determine the effectiveness of your sales enablement tools, it’s important to measure your results. 

Therefore, we recommend you track metrics such as conversion rates, sales cycle length, and deal size to see how your sales enablement tools are impacting your sales performance. 

For more on metrics, see our article How to Measure Sales Efficiency.

7. Continuously Improve 

Finally, sales enablement tools require ongoing improvement to stay up-to-date and effective. 

Continuously evaluate your tools and processes, and listen to feedback from your sales team to target areas where you can improve, establishing a culture of growth.

By making continuous improvements, you can optimize your sales enablement strategy and ensure your team is performing at their best.

Putting It All Together

Keeping your sales enablement approach effective and up-to-date requires the right tools and strategies, and the tips mentioned above can enable you to strengthen that approach successfully! 

By assessing current strategies, communicating with your team, utilizing the right tools, establishing a Content Management System, providing training resources, tracking results, and aiming for improvement, you can boost your organization’s performance and set the foundation for a skyrocketing growth rate.

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